Sleep Related

Mattress Egg Test: What Can You Learn From Purple’s Commercial?

purple mattress egg test

Have you seen the Purple mattress egg test from 2 years ago? In it they showed how raw eggs survive falling on their mattress – while getting crushed on different mattresses. The video might be fun to watch and not look to serious, but there are some real points that Purple is trying to make.

Today we’re going to discuss the mattress egg test. Does it work? And what is Purple actually trying to say with their commercial. More importantly: do falling eggs have any effect on how you sleep on the Purple mattress?

the Purple mattress egg test

For those who haven’t seen the video, you can check it out below. It’s a commercial from 4 minutes, but it’s interesting in its own right. (you can stop watching after 2.30 – as it goes into the price and guarantee).

If you don’t want to watch the entire video (which I do recommend you do!), you can read the entire transcript below.

Here’s what Purple means

Some people complain that this mattress egg test isn’t official. That’s true – Purple is simply using it as a demonstration of how their mattress works differently than other mattresses.

You of course can’t compare a human body with an egg, but the idea of the test is that some body parts weight heavier than other.

The entire human body is the glass plate in the test. And the eggs are your shoulders and hips – that require more support.

You don’t want even support everywhere, as that will lead to pressure concentration and alignment issues.

That’s basically what every mattress trying to accomplish.From coil springs to memory foam. They all change resistance so that the pressure points can sink lower than other parts.

Now, the ideal solution would be to have a custom mattress. But that’s impractical, since you change positions, and never lie exactly in the same position. leet alone if someone sleeps in your bed.

The point of the mattress egg test from Purple is to show you that it’s soft enough to give in to your pressure points, without increasing pressure there compared to the rest of the body. hence why the eggs don’t break.

This works with the human body, since you too have high and low body points.

For more information how the Purple mattress is built, check out the Science page from Purple.

Can you do the mattress egg test at home?

Purple states under their Youtube video that:

“The “test” in this video is a staged, comedic demonstration that involves paid actors and crew, and lots of expensive and heavy equipment. The people in this video are not scientists. What you see is real, but it is not performed in a controlled scientific environment and is not done pursuant to a scientifically designed clinical study. It is a demonstration performed on a movie set.”

In all honesty, I wouldn’t do it at home. First, who wants to ruin their mattress with egg yolk? And second, as you can see in the latter part of the video, you need a large construction to make it work.

Interesting in ordering a Purple mattress? Click here to see the Purple 2 mattress – with improved technology for even more comfort and pressure relief.

What does the video say?

What’s a super easy way to tell if your bed is awful? The egg test.

Let me prove it.

When it comes to mattresses, you used to have only 3 choices.

Looking for some shoulder pain? Try a hard mattress.


It may feel like a rock, and put pressure on your hips, but it’s the perfect way to tell your partner, “Hey baby, want some arthritis?”

It just fails the raw egg test.

Then there’s the soft mattress. It starts out ok, but collapses over time, like some cheap sneakers, or Anakin Skywalker. And since it comes without back support, you get to try cool new hobbies, like chronic pain.

But it also fails the raw egg test.

Now let me explain the eggs.

The raw egg test states that the perfect bed will let you put weight on raw eggs without breaking them.

‘Cause if a bed can cradle raw eggs while supporting all that weight, it’ll also cradle your pressure points while supporting your body, for maximum comfort.

Well if the hard bed’s bad at cradling, and the soft bed’s bad at supporting, at least the medium bed is juuuuust… Terrible.

It’s not firm enough for back support or soft enough for your pressure points, so in the end it’s just a sad middle ground, like limbo, or a woozy centaur.

It’s average. No one wants average.

Now, to get around that… some beds come with $5,000 dollar remotes so
you can choose between hard bed problems or soft bed problems.

They’re so high-tech, they fail the egg test twice.

I don’t need a bed that’s hard, soft, or average. I need the best of firm and soft, without the drawbacks.

Introducing Purple — the only mattress that cradles your pressure points like a soft bed, while supporting everywhere else like a firm one.

Need proof?

Let’s check

double check.

Triple check.

All the checks!

And I am really heavy for a little girl from a fairytale.

Yes, these raw eggs are raw. And no, we didn’t fake it. How lame would that be? You’re lame for thinking that.

How can a bed be this comfortable? Maybe ‘cause it has 15 patents, was created by an rocket scientist, and uses a comfort grid system to distribute weight across any body type, giving you the best sleep you’ve ever
had, guaranteed. Thanks, science.

Now, there’s a catch. Most high-end mattresses cost 5,000 dollars.

But ours is only 1,000. We’re sorry about

We’re the best.

But you can spend that extra money on, I don’t

But don’t let it on the mattress though, it
will pee all over it.

And while you’re saving money, you’ll
save time too-

‘Cause we’re shipping the Purple right
to your door for free. Thankyou! Now I have two!

We’re so convinced you’ll love Purple — if it doesn’t change your life in the first 100 nights, we’ll take it back for
a complete refund. That’s Purple’s no pressure guarantee.

I love you.

So if you or someone you know sleeps, click
here to buy your Purple at

And say goodbye to the rock hard prison bed.

The saggy swamp bed.

The average bed.

And the expensive remote.

Get yourself into a Purple.

And Mom and Pop, it’s not the 1940s. Share a bed already. And make sure it’s a Purple.

Because you guys have been sleeping in garbage.

Click now to start your 100 night trial of nocturnal bliss.

No pressure. It’s Purple.


Need proof.

Lift glass

See those are real eggs not hardboiled, not plastic, not wooden.

I just burst them. Cut. That’s a cut!

By Adrianus

Since childhood I've tried hundreds of little experiments to feel better, learn faster and perform higher (e.g. supplements, sports, psychological tricks, sleep and wacky diets).
After I graduated university in 2016, I basically found that sleep was the #1 factor to improve every aspect of life.
Bad sleep = bad life. I started SleepInvestor in 2017 to share my experiments and thoughts about sleep.

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